The industry standard guide, updated with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.

Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:

• Nonresponse error/bias
• Ethical concerns and special populations
• Cell phone samples in telephone surveys
• Subsample screening and complex skip patterns

The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

行业标准指南，更新了新的理念和SPSS分析技术

设计和进行调查研究。综合指南第四版是行业标准资源，涵盖了调查过程的所有主要组成部分，更新后包含了新的数据分析技术和SPSS程序，并附有在线样本数据集。该书在构建工具、管理过程以及分析和报告结果方面提供了实用、可操作的指导，提供了大量的例子和工作表，展示了调查和数据技术的适当使用。通过阐明复杂的统计概念和现代分析方法，本指南使读者能够从最初的焦点概念到最后的报告进行调查研究项目。

负责调查研究的公共和非营利性管理人员需要掌握最新的方法、技术和最佳实践，以实现最佳的数据收集、分析和报告。设计和进行调查研究》是一个完整的资源，回答了每一步的 "什么"、"为什么 "和 "如何"，并提供了有关数据分析技术进步的最新信息。更新后的第四版包含逐步的SPSS数据输入和分析程序，以及贯穿全文的SPSS实例，使用来自真实世界研究的真实数据集。其他新信息包括以下主题。

非应答错误/偏见

伦理问题和特殊人群

电话调查中的手机样本

子样本筛选和复杂的跳过模式

第四版还包含了关于焦点小组日益增长的重要性的新信息，并特别强调了数据质量，包括规模和可变性。那些采用调查研究方法的人将会发现，《设计和进行调查研究》包含了所有需要的信息，以更好地设计、进行和分析更有效的调查。