The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.   Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.  It explains how to choose online marketing channels in order to get products and services to market.  It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.   Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.

数字媒体的世界正在以惊人的速度变化。  不断发展的技术及其不断发展的用途， 正在改变我们获取信息的方式 以及我们如何在全球范围内相互交流。  理解数字营销着眼于数字营销的世界：它是如何开始的，它是如何发展到今天的水平，以及业界的思想领袖认为它在未来的发展方向。这本书以实用和全面的方式向读者展示了如何利用数字媒体的力量，并利用它来取得最大的成功 他们的生意。  它 解释如何 选择在线营销渠道，以便将产品和服务推向市场。  它详细探讨了搜索营销、联盟营销、电子邮件营销、创造性的在线执行和数字营销策略等领域。  包括数字营销成功的现实世界的例子和专家意见，了解数字营销将提供 读者可以利用互联网的力量把他们的业务带到任何地方 他们想要 让他们走。