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电子书-卓越网络营销,第三版:规划和优化数字营销(英)

# 网络营销 # 数字营销 # 营销规划 大小:9.13M | 页数:529 | 上架时间:2021-07-04 | 语言:英文

电子书-卓越网络营销,第三版:规划和优化数字营销(英).pdf

电子书-卓越网络营销,第三版:规划和优化数字营销(英).pdf

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类型: 电子书

上传者: user_60631545

出版日期: 2021-07-04

摘要:

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC?® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. *Learn how to create a digital marketing strategy and get better campaign results* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

eMarketing eXcellence第三版已完全修订和更新,以帮助您创建有效和最新的以客户为中心的电子营销计划。这是一个非常成功的实践指南,创建和执行电子营销计划,它结合了营销规划与新的电子模型和电子工具的创造性使用既定的方法。它的目的是支持营销人员谁是整合到他们现有的营销和传播战略的电子营销和经验丰富的电子营销人员寻求优化他们的电子营销。由两位经验丰富的电子营销顾问撰写,本书向您展示了如何:*制定一个网络营销计划大纲*评估和应用网络营销原则和模型*整合在线和离线通信*实施客户驱动的网络营销*减少成本高昂的试错*衡量和加强网络营销*推动电子商务向前发展既定的营销理念,如客户关系管理、营销组合和广泛采用的SOSTAC?® 在新媒体背景下重新审视规划系统,并解释新方法,包括博客、搜索引擎营销、病毒式营销和电子客户关系管理。为关键和深远的主题提供高度结构化和可访问的指南,eMarketing eXcellence第三版为所有参与营销策略和实施的学生和管理者提供了重要的参考点*学习如何创建一个数字营销战略,并获得更好的活动结果*这个行话免费,易懂和适用的文本已被证明,以帮助营销人员最大限度地发挥网上推广的潜力*每一章的结构与以下奇妙的特点:介绍;第二章总结;参考文献;进一步阅读;网络链接;自检;电子营销从业者访谈

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