A complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik Web Analytics

• Track customers on your websites and apps and improve conversion rates right away
• Customize your tracking for every application and situation
• Embed Piwik's tracking capabilities in other applications

In Detail

Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights.

"Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website’s visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.

This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.

You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities.

"Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.

What will you learn from this book

• Install Piwik on a web server
• Add Piwik tracking to websites
• Customize Piwik JavaScript tracking code
• Track goals and marketing campaigns
• Track events using Piwik
• Track ecommerce sales, lost sales, and conversion rates
• Integrate Piwik with your application
• Customize Piwik to provide your own web analytics service to clients or customers

Approach

Packed with code and the necessary screenshots, this is a step-by-step comprehensive tutorial which will help you learn about Piwik quickly and easily.

Who this book is written for

This book is for everyone ranging from a reader who is new to web analytics to a seasoned coding expert wanting to switch to Piwik from another analytics tool. If you are a newbie, you will learn to install Piwik, install tracking, and customize the JavaScript for their custom needs, as well as why they need to track their visitors. If you are an advanced reader, you will learn to mix JavaScript with PHP, Flash, and other languages in order to write plugins for custom software.

使用Piwik Web Analytics追踪网站、电子商务购物车和应用程序的访客的完整指南

在您的网站和应用程序上跟踪客户，并立即提高转换率

为每一个应用和情况定制你的追踪功能

在其他应用程序中嵌入Piwik的跟踪功能

详细介绍

没有网络分析，你在互联网上就是瞎子。为了提高您网站的转换率和收入，您需要知道正在发生什么。Piwik为你提供这些数据，而且与谷歌分析不同，它让你完全控制其使用。与谷歌分析不同的是，谷歌分析的数据可以被读取，而Piwik对您的网站数据保持完全保密。通过利用你的跟踪数据的力量，你可以将你的网站的转换率提高到新的高度。

"Piwik Web Analytics Essentials "将告诉你如何安装Piwik开源分析，并在你拿起书后的一个小时内让你追踪你的网站访客！在这之后，你将学习如何使用Piwik开源分析。之后，你将学习如何跟踪自定义事件和以编程方式触发跟踪事件。本书继续介绍电子商务跟踪和高级Piwik API的使用。

本书将带领你从在网络服务器上安装Piwik到为你的应用程序编写自定义跟踪代码。

你将学习目标和事件跟踪技术，以及如何将它们添加到你的标准跟踪中，以微调你的分析结果。使用Piwik没有什么是不可追踪的：电子商务购物车、网络应用、手机应用等等都可以利用Piwik的追踪功能。

"Piwik网络分析精华》将通过详细的截图和大量的示例代码指导你完成每一个步骤。

你将从这本书中学到什么

在网络服务器上安装Piwik

在网站上添加Piwik追踪功能

定制Piwik的JavaScript跟踪代码

追踪目标和营销活动

使用Piwik追踪事件

追踪电商销售、销售损失和转换率

将Piwik与您的应用程序相结合

定制Piwik，为客户或顾客提供您自己的网络分析服务

方法

本书包含了大量的代码和必要的截图，这是一本循序渐进的综合教程，将帮助你快速、轻松地了解Piwik。

本书为谁而写

本书适用于每个人，从刚接触网络分析的读者到想从其他分析工具转到Piwik的经验丰富的编码专家。如果你是一个新手，你将学会安装Piwik，安装跟踪，并根据他们的自定义需求定制JavaScript，以及为什么他们需要跟踪他们的访问者。如果你是一个高级读者，你将学会将JavaScript与PHP、Flash和其他语言混合，以便为定制软件编写插件。