What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

要怎样才能把想法变成行动？一个完美的演讲有哪些要素？你如何赢得人才争夺战？你如何建立一个没有钱的品牌？这些都是每个人在开始或振兴任何事业时面临的一些问题，而苹果电脑公司的前营销大师盖-川崎提供了答案。

起步的艺术》将为你提供推出伟大的产品、服务和公司的基本步骤--无论你是梦想创办下一个微软公司，还是一个将改变世界的非营利组织。本书还向管理者展示了如何在成熟的公司中释放创业思维，帮助他们培养企业所需的勇气和创造力，以保持领先优势。川崎为读者提供了GIST--创业的好点子--包括他经过实地检验的内行技术，用于启动、品牌、网络、招聘、推销、造雨，以及在这个善变的消费环境中最重要的，制造话题。

在苹果公司，川崎帮助把普通客户变成了狂热者。作为车库技术风险投资公司的创始人和首席执行官，他在现实世界的初创企业中测试了他的标志性想法。作为《福布斯》杂志不可抗拒的专栏作家，他磨练了自己关于 "起步的艺术 "的最佳思维。