Publication date: 2012 8th ed.

Number of pages: 368The Watson and Hill dictionary in its 8th edition presents a fresh and comprehensive overview serving all aspect of the study of media and communication. It provides a detailed compendium of the different facets of personal, group, mass media and Internet communication and continues to be a vital source of information for all those interested in how communication affects our lives.The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. New entries in this edition explore the profound shifts that have taken place in the world of communication in recent years. The impact of the new online leviathans such as Amazon, Facebook, Google, Twitter and YouTube is measured against the traditional dominance, globally, of the mass media. Other themes include the interesting changes affecting public service broadcasting, the role of advertising and PR, the nature and extent of regulation, the impact of globalization and the consumerization of knowledge and culture. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.

出版日期：2012年第8版。

页数: 368华生和希尔词典的第8版为媒体和通信研究的各个方面提供了一个全新而全面的概述。它提供了个人、团体、大众媒体和互联网传播的不同方面的详细汇编，并继续成为所有对传播如何影响我们生活感兴趣的人的重要信息来源。自1984年以来，《媒体和传播研究词典》为学生和公众提供了进入跨文化传播、公共关系和营销传播研究的途径。本版中的新词条探讨了近年来传播界所发生的深刻变化。诸如亚马逊、脸书、谷歌、推特和YouTube等新的网络巨头的影响与大众媒体在全球范围内的传统主导地位进行了对比。其他主题包括影响公共服务广播的有趣变化、广告和公关的作用、监管的性质和程度、全球化的影响以及知识和文化的消费化。本卷旨在使其21世纪的读者更具有媒体素养，以及对现代新闻更具批判性的消费者。