This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

本书对社会研究进行了创新介绍。本书探讨了研究过程的所有阶段，并同时介绍了定量和定性方法。研究设计的主题包括抽样技术、选择研究设计、确定研究问题，为公众舆论提供信息并指导未来研究。在整本书中，作者提供了生动而有吸引力的例子，加强了对社会科学研究的阅读和理解。"轮到你了 "方框中包含了一些活动，让学生练习研究技能，如取样、自然观察、调查收集、编码、分析和报告撰写。