This textbook offers an essential introduction to survey research and quantitative methods. Building on the premise that statistical methods need to be learned in a practical fashion, the book guides students through the various steps of the survey research process and helps to apply those steps toward a real example.
In detail, the textbook introduces students to the four pillars of survey research and quantitative analysis: (1) the importance of survey research, (2) preparing a survey, (3) conducting a survey and (4) analyzing a survey. Students are shown how to create their own questionnaire based on some theoretically derived hypotheses to achieve empirical findings for a solid dataset. Lastly, they use said data to test their hypotheses in a bivariate and multivariate realm.

The book explains the theory, rationale and mathematical foundations of these tests. In addition, it provides clear instructions on how to conduct the tests in SPSS and Stata. Given the breadth of its coverage, the textbook is suitable for introductory statistics, survey research or quantitative methods classes in the social sciences.

这本教科书提供了关于调查研究和定量方法的基本介绍。本书以统计方法需要在实践中学习为前提，引导学生完成调查研究过程中的各个步骤，并帮助学生将这些步骤应用于实际案例。

详细来说，该教材向学生介绍了调查研究和定量分析的四大支柱。(1）调查研究的重要性；（2）准备调查；（3）进行调查；（4）分析调查。学生们会被告知如何根据一些理论上得出的假设创建他们自己的调查问卷，以实现坚实的数据集的经验性发现。最后，他们使用上述数据在双变量和多变量领域检验他们的假说。

本书解释了这些测试的理论、原理和数学基础。此外，它还就如何在SPSS和Stata中进行测试提供了明确的说明。鉴于其覆盖面之广，该教科书适用于社会科学领域的统计学入门、调查研究或定量方法课程。