This book is the result of intensive research carried out over the last ten years in order to analyze and observe a complex business phenomenon in both Italian and international contexts. The last decade has seen a profound change in economic dynamics, thanks to the growing diffusion of web-based technologies. The spread of new technologies has been accompanied by the emergence of new forms of entrepreneurship, which have changed the paradigms of doing business. Today, while on the one hand the complexity of doing business has increased, on the other hand new technologies represent not only threats, but also important opportunities for all who are able to grasp them. For example, think of the potential for sharing and disseminating information via the Web; think of the new forms of access to credit and capital-raising with the use of international crowdfunding platforms. The change in economic dynamics also has an impact on how new generations approach entrepreneurship, on the role of universities, and on where new entrepreneurs are born or should be born: it is evident that the Web is replacing the factories, and the new entrepreneur is no longer born in the factory.

这本书是过去十年里深入研究的结果，目的是分析和观察意大利和国际背景下的复杂商业现象。过去十年，由于基于网络的技术的日益普及，经济动态发生了深刻变化。新技术的传播伴随着新的创业形式的出现，这改变了经商的模式。今天，虽然一方面做生意的复杂性增加了，但另一方面，新技术不仅是威胁，而且对所有能够掌握它们的人来说也是重要的机会。例如，想想通过网络分享和传播信息的潜力；想想利用国际众筹平台获得信贷和融资的新形式。经济动态的变化也对新一代人如何对待创业精神、大学的作用以及新企业家的出生地或出生地都产生了影响：很明显，网络正在取代工厂，而新企业家不再是在工厂里诞生的