Sustainability today is very different from what it meant only a few years ago. Today, leaders of significant business enterprises around the globe have major opportunities to change the course of civilization. More and more companies are aligning their purpose with global needs of society, major investors are requesting such commitment from their clients, and consumers as well as employees are increasingly embracing this new business imperative. Given the current state of the planet, now is not the time for a “deceleration parachute” or a moral fingerpointing exercise to slow businesses. It is time for a “boost engine” to go faster in a sustainable direction which will not limit but rather expand the scope of corporate strategic actions. This book offers innovative ways and frameworks for sustainable strategizing to advance business by scaling up its positive impact, which is so urgently needed at this time in the twenty-first century.

今天的可持续发展与几年前的意义大不相同。今天，全球重要商业企业的领导人有重大机会改变文明进程。越来越多的公司将其目标与全球社会需求相结合，主要投资者要求客户做出这样的承诺，消费者和员工也越来越多地接受这一新的业务需求。鉴于地球目前的状况，现在不是“减速降落伞”或道德指手画脚的时候。现在是时候让一个“助推引擎”朝着可持续的方向发展，而不是限制而是扩大企业战略行动的范围。这本书提供了创新的方式和框架，以促进可持续发展的战略，通过扩大其积极影响，这是非常迫切需要在21世纪的这个时候。