Sustainability-Marketed Products Determination 

• Identified all SKUs for each category marketed as sustainable with on-package communication, such as third-party certification (e.g., USDA Organic), containing organic ingredients, no phosphates, no phthalates, etc.

• Sustainability determination focused on the product itself, not the recyclability of the package 

Note 

• Natural is not considered a sustainable identification 

• Packaging recyclability was not considered; only the contents in the package 

• Due to lack of visibility into private label product claims, private label was not included as sustainability-marketed, with the exception oforganic private label in the food categories