How would you like to have control over a powerful variable affecting your ability to hire and retain talent? By getting your arms around your employer brand, you’ll be able to take charge of a force that delivers companywide benefits.

You might not realize it, but you already have an employer brand. Even if you haven’t actively thought about it or crafted a strategy to manage it, your employer brand is out there right now affecting your organization’s ability to perform in the marketplace and attract or retain top talent, for good or ill.

Whether you work on developing it, your employer brand exists, so why shouldn’t your brand work for you and not against you?

We’ve collected a few helpful steps that can put you on the path to reaping the benefits that a wellmaintained employer brand can provide. At the bottom of each section, you’ll find an excerpt from our downloadable checklist with action points you can put to work in your own branding efforts.