IT services brands have reinvented themselves in the post-pandemic economy, with these brands making strategic investments to reposition themselves in the post-COVID future. The brands in the ranking faced high demand for their services at the height of the pandemic as global technology evolved and required digital transformation to accommodate new and hybrid working models. The sector dealt with rapid changes and provided innovative digital solutions to brands across various sectors – but as pandemic restrictions reduce, and customer behaviour changes, brands in this sector are needing to re-adjust.

Of the 25 brands included in the Brand Finance IT Services 25 2023 ranking, 17 have grown in value, and 8 fallen. These 25 brands have an aggregate brand value of US$156 billion, an increase of almost 8% from US$145 billion last year.