US Gen Z have a clear goal in mind: success. Whether that means making money, making a difference, challenging themselves, or learning/trying something new, they’re an ambitious generation that want the most from life. In fact, compared to the average US baby boomer, Gen Z are over twice as likely to say making money is important to them – their number one priority overall.This generation values status too – after all, what’s the use of becoming successful if you can’t shout about it?

US Gen Z are 61% more likely than the average American to say their fashion choices are important to them and 22% more likely to say the same about their physical appearance. For brands attempting to engage with this generation, offering them ways to stand out against their peers are sure to put them on Gen Z’s radar.