Euromonitor-如何利用消费者趋势和电子商务数据优化产品组合（英）-2023.3

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Euromonitor-如何利用消费者趋势和电子商务数据优化产品组合（英）-2023.3

# 消费 # 消费趋势 # 电商大小：9.61M | 页数：43 | 上架时间：2023-03-08 | 语言：英文

Euromonitor-如何利用消费者趋势和电子商务数据优化产品组合（英）-2023.3.pdf

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Euromonitor-如何利用消费者趋势和电子商务数据优化产品组合（英）-2023.3.pdf

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类型: 专题

上传者: wpxc666666

撰写机构: Euromonitor

出版日期: 2023-03-08

摘要：

Product marketing is even more high stakes (and difficult) in the online space. Think about the last time you shopped in a store. You probably touched, smelled, tried or held merchandise before deciding whether to buy. But those sensory experiences are lost when you’re behind a screen, so shoppers rely on packaging, claims, descriptions and reviews before clicking the add-to-cart button. And you can’t forget about ever-evolving consumer behaviour. Our expectations, values and needs change with the world around us. Your priorities five years ago are almost certainly different than today and will shift again in the coming years. The same goes for your customers.

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