In an increasingly digital world, the old saying that “your reputation precedes you” may or may not hold true—but some sort of information about you usually does. User data enables dynamic, personalized experiences with technologies from digital communications platforms to smart devices. But without necessary safeguards, widespread collection and processing of this information, especially by less careful or scrupulous organizations, can expose individuals to privacy risks. Devices and applications for augmented and virtual reality (AR/VR)—immersive technologies that enable users to experience digitally rendered content in both physical and virtual space—are a growing part of this ecosystem.