E-commerce marketing, as an industry, is well-reported. But while we’ve seen many studies examine how the practice of e-commerce marketing is changing, we recognized a gap in the market on how the people of e-commerce marketing are changing.

These professionals have been Sidecar’s one and only focus since our founding.

100% of our customers are retailers. Our team members are marketers themselves who work directly with e-commerce and marketing teams inside retail organizations.

Our partnerships integrate us into the career and team development shifts happening in the e-commerce marketing sector. We can share a multitude of anecdotes on these changes. But like any data-driven marketer, we wanted to fill the knowledge gap with data.

We surveyed 146 professionals who strictly work on digital and e-commerce marketing teams in-house at retail organizations in North America. Respondents range from associate-level to C-level marketers who hail from small to enterprise retail organizations.

You’re viewing the results and analysis of that survey. Sidecar’s annual deep dive into the e-commerce marketing role will help you: Learn how your peers are growing their skills and experience.

Understand if you’re spending your time on the right efforts.

Look ahead to hiring trends and what they mean for your team.

Identify areas of improvement in your own marketing processes.

We hope this report empowers you to make more informed decisions for your individual growth and team development