When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

谈到战略，我们应该如何定义胜利？几个世纪以来，东方和西方的思想家们一直在努力解决这个问题，提出了不同的答案。我们能从这种差异中学到什么？在《战略的艺术》中，穆恩对东方和西方的两个主导框架进行了新颖而系统的整合。孙子的军事战略和迈克尔-波特的商业战略。这种不太可能的思维组合表明，我们对战略的理解和实践有了创新的扩展，这将吸引对战略感兴趣的学者、学生、从业人员和普通读者。通过调整这两位伟大思想家的观点，穆恩认为，真正的胜利是为所有参与的利益相关者实现整体价值的最大化和最优化，而这需要一种更有效的战略方法。