Jungle Scout’s 2021 Consumer Trends Report is a quarterly study of 1,000 U.S. consumers which explores how spending behaviors and preferences change over time and due to current events. It tracks the types of products consumers are buying, how retail stores and sites are performing, and whether spending is increasing or decreasing online, in-store, and on Amazon. This report focuses on consumers’ attitudes and behaviors over the last quarter of 2020 (October through December) and first quarter of 2021 (January through March). It explores consumers’ financial stressors and outlook in a COVID-19 economy, how their priorities and circumstances are affecting the products they buy, technology they use, overall spending, and more.