The seminal bookBlue Ocean Strategyhas sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages ofHarvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of focusing on noncustomers and creating “blue oceans”: uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide—the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne’s latestHarvard Business Reviewarticle, “Red Ocean Traps.”

Whether or not you’re familiar withBlue Ocean Strategy, this book will give you another perspective onto this widely accepted framework—and help you implement it in your organization.

这本开创性的书《蓝海战略》在全球销量超过350万册，并以43种不同语言出版。但是大部分的W。陈金和任éMauborgne关于创造新的市场空间的工作最初发表在《哈佛商业评论》上。这本书把这些文章中最好的集中在一个地方。
这些文章一件件地解释了关注非客户和创造“蓝海”的过程：没有竞争的市场空间，没有被竞争玷污。他们还介绍了探索和开发这些市场的工具，如战略画布、六条路径框架、四项行动框架、先驱移民定居者地图、买方效用地图、大众价格走廊和商业模式，这些工具是蓝海战略框架的组成部分。本系列还收录了Kim和Mauborgne最新的哈佛商业评论文章“红海陷阱”
不管你是否熟悉蓝海战略，这本书都会让你从另一个角度来看待这个被广泛接受的框架，并帮助你在组织中实施它。