Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

直奔重要战略管理概念的核心。这个简短的文本提供了战略管理中最重要的概念和技术的简明解释。此外，案例和模拟是对战略管理要点的完美补充，同时其简洁性也使其适合用于企业和高管培训计划。本版包含新的信息，以反映学科的最新变化，同时保持简短和切中要害。