Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.

Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.

Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that.

Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.

These essential strategies for enduring and optimizing the middle miles will bolster your confidence and fortify your plans to make youMaximize the Middle.

创业者、Adobe首席产品官、当今许多顶尖初创企业的产品顾问斯科特•贝尔斯基（Scott Belsky）认为，我们过于关注任何项目的开始和结束，而忽视了最重要的部分——混乱的中间部分——成功的真正决定因素。
从无到有是一个不稳定的过程。第一英里孕育了一个新的想法，而最后一英里就是放手。我们喜欢谈论开始和结束，即使中间阶段是最重要的，往往是最被忽视和误解。
每一个商业或创意项目在失败之前都是“走得很好”的——沿途的坎坷都是孤立地忍受的。我们不谈论中间派，因为我们对自己造成的动荡和出于绝望而采取的行动并不感到自豪。这本书旨在改变这种状况。
贝尔斯基借鉴了他创建Behance的经验，将其出售给Adobe并领导其产品团队，然后作为投资者和顾问与Airbnb、Pinterest、Uber和sweetgreen等公司合作，在创建业务的每个阶段提炼出价值7年的重要见解。他列举了一些最有趣的人物和团队的例子，从企业家到作家，从小型初创企业到价值数十亿美元的公司，都在改造他们的产业。
这些维持和优化中间里程的基本策略将增强你的信心，强化你的计划，使你最大限度地利用中间里程。