An essential part of any marketing professional’s tool kit—this strategic and actionable guide shows you how to apply the renowned StoryBrand framework to your brand.
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

作为任何营销专业人员工具包的重要组成部分，本战略和可操作指南将向您展示如何将著名的StoryBrand框架应用于您的品牌。
每天，品牌都会损失数百万美元，因为他们没有一个明确的信息告诉消费者他们是谁，他们将为客户的生活增加什么价值。为了解决这个难题，唐纳德米勒写道 建立一个故事品牌，这已经成为一个典型的指南，任何人都希望手工艺或加强其品牌的信息。
现在，Don通过这个由五部分组成的检查表更进一步，帮助营销专业人员和企业主在关键的客户接触点上应用StoryBrand消息传递框架，有效地开发、加强和向市场传达他们的品牌故事。