This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

这本书提供了国际公共关系和公共外交之间的概念和实际联系的重要讨论。这本书由这两个学科的一些主要思想家撰写，提供了有关全球关系建设和利益相关者参与的关键课程。这本书从政府、企业和非营利的角度出发，涉及公共外交和信息补贴、国际广播、国家品牌、海外关系、国际交流和软实力等话题。各种国际概念性文章和现实案例研究深入分析了公共关系策略在政府和组织全球关系管理工作中的战略应用。本书推荐给国际公共关系、公共外交和国际关系领域的学生、学者和实践者。