AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
• how customer and market potential can be automatically identified and profiled;
• how media planning can be intelligently automated and optimized with AI and Big Data;
• how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
• how you can optimize Customer Journeys based on Algorithmics and AI; and
• how to conduct market research in more efficient and smarter way.

A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

人工智能和算法已经优化和自动化生产和物流过程。现在是时候在营销、销售和管理的行政、计划甚至创造性程序上释放人工智能了。
这本书提供了一个易于理解的指南，以评估价值和潜力的人工智能和算法。它系统地将人工智能的技术和方法与企业层面的清晰业务场景结合起来。
通过对那些已经走在前列的尖端企业和高管的访谈和案例研究，本书向您展示了：
•如何自动识别和分析客户和市场潜力；
•如何利用人工智能和大数据智能地自动化和优化媒体规划；
•聊天机器人和数字助理如何使公司和消费者之间的沟通更高效、更智能；
•如何基于算法和人工智能优化客户行程；和
•如何以更有效和更聪明的方式进行市场研究。
十年后，所有的企业都将是人工智能企业——Gentsch向您展示了如何确保自己的企业比竞争对手更好地实现这一转变。