NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:

• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?

Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

纽约时报 畅销书•“消费者如何看待商标、广告、商业广告、品牌和产品的迷人视角。”—时间
我们知道多少我们为什么要买？在当今信息杂乱的世界里，真正影响我们决策的是什么？在 马丁·林德斯特罗姆（Martin Lindstrom）在《购买学》杂志上发表了他历时三年、耗资七百万美元的开创性神经营销研究的惊人发现，这是一项前沿实验，研究对象是来自世界各地的2000名志愿者，他们在遇到各种广告、标识、商业广告、品牌和产品时，他们的大脑里窥视着。 他惊人的结果粉碎了我们长期以来所相信的吸引我们兴趣并驱使我们购买的东西。在他探讨的问题中：
•性真的能卖吗？
•潜意识广告还围绕着我们吗？
•酷品牌能激发我们的交配本能吗？
•当我们看到产品时，我们的其他感官是否能被唤醒？
买方学 这是一个迷人的和令人震惊的旅程进入今天的消费者的头脑，将吸引任何人谁被诱惑或关闭营销人员的不懈努力赢得我们的忠诚，我们的钱，我们的头脑。