Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

数字和社交媒体是营销部门职能的基本方面；因此，重要的是将它们纳入本组织更广泛的目标。将数字营销技术与企业战略相结合，建立了7p、波特五力、顾客终身价值等营销模式，作者Simon Kingsnorth演示了如何为企业制定最佳战略。
金斯诺斯没有提出“一刀切”的模式，而是通过案例研究、图表、插图和检查表，将各种策略付诸实践。数字营销策略包括什么是数字营销，如何预算和预测，获取，个性化，客户服务，用户体验，内容策略，如何分析和执行社会测量，以及如何构建和提出数字营销计划以赢得支持和资金。