How to get attention for your business, turbocharge your ranking and establish yourself as an authority in your market

Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals?

Perhaps you’ve noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?

In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.

You will discover:

How businesses of all size - from 1 person to 100,000 people - can utilise Digital PR for free publicity.

How to identify the perfect market to maximise the impact of your Digital PR.

How to generate ideas and angles for stories that publications will bite your hand off for.

The ‘secret underworld’ of Sponsored Content and how to utilise it for maximum profit.

How to use Content Marketing to spread your reach through infographics, articles, and videos.

How to find and connect with the most influential bloggers in your market and have them sing your praises publicly to their audience.

How to use contests to boost your social media following (including one example that generated over 3,000 entries for less than the price of three cups of coffee).

How and why to use live events to explode your online visibility (clue: the strategies in this section won’t have even occurred to your competitors).

How to create and manage a workable digital PR campaign in whatever time you have available, whether it’s 20 minutes per week or 8 hours per day.

How to use two hashtags on Twitter to ‘unlock’ a hidden world of journalists desperate to write about you (clue: see an example of this strategy where we sent 3 tweets which got us featured in Forbes, The Telegraph, and The Guardian websites in less than 2 weeks).

What most businesses don’t realise is that journalists, editors, and bloggers are crying out for good stories to write about. Provided that you understand exactly what they are looking for and how to position your business in a way that makes you interesting, rather than have to push push push, these gatekeepers will be coming to you asking for more!

如何为你的业务赢得关注，提高你的排名，并在你的市场建立自己的权威
你有没有想过让你的生意在福布斯、全国性报纸网站、杂志和商业期刊等出版物上出现过？
也许你已经注意到了博客的兴起，并想知道你的企业如何利用这个现成的极具影响力的人脉网络来提高你的可信度，并在你完美的目标受众面前脱颖而出？
在这本开创性的书中，来自Exposure Ninja的超级明星数字公关团队一步一步地分解了他们在最相关的在线出版物中获得任何市场报道的任何业务的流程。无论你想建立信誉，成为一个权威，推动流量到您的网站或吸引的链接，涡轮增压排序排序排序排序，这本书将带你通过这个过程。
您将发现：
各种规模的企业——从1人到10万人——如何利用数字公关进行免费宣传。
如何确定完美的市场，以最大限度地发挥您的数字公关的影响。
如何产生想法和角度的故事，出版物将咬你的手了。
赞助内容的“秘密黑社会”以及如何利用它获取最大利润。
如何使用内容营销来通过信息图、文章和视频传播您的影响力。
如何找到并与市场上最有影响力的博主建立联系，并让他们向他们的观众公开称赞你。
如何利用竞赛来提升你的社交媒体关注度（包括一个以低于三杯咖啡的价格获得3000多个参赛作品的例子）。
如何以及为什么使用实时事件来提高您的在线可见性（提示：本节中的策略甚至不会出现在您的竞争对手身上）。
如何创建和管理一个可行的数字公关活动在任何时间你有，无论是每周20分钟或每天8小时。
如何使用Twitter上的两个标签来“解锁”一个隐藏的世界，让记者们不顾一切地报道你（线索：请看这个策略的一个例子，我们在不到2周的时间里发了3条tweet，让我们在《福布斯》、《每日电讯报》和《卫报》网站上登上了头条）。
大多数企业没有意识到的是，记者、编辑和博客作者都迫切需要好的报道。如果你确切地了解他们在寻找什么，以及如何以一种让你感兴趣的方式来定位你的业务，而不是必须推动，这些守门员会来找你要求更多！