The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.  David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs.  PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across.  They must learn to navigate a world of information which social media has made far more complex.Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

互联网彻底改变了公共关系的做法。这场革命不仅影响了公关专业人士的沟通方式，也改变了沟通本身的性质。这本经过彻底修订的第二版《网络公关》向读者展示了如何明智而有效地使用这种强大而充满活力的媒体。  大卫·菲利普斯（davidphillips）探讨了社交媒体网站（如Facebook、MySpace、Bebo、Flickr等）以及虚拟环境、虚拟社区、信息共享网站和博客的发展。 公关从业者必须探索这些新技术和新思维方式如何帮助他们传递信息。  他们必须学会驾驭一个社交媒体使其变得更为复杂的信息世界。所涵盖的其他主题包括信息交流的新模式、互联网的商业影响、社交媒体如何影响公关战略、制定在线公关战略、风险和机遇以及企业社会责任。