Develop, implement, and measure a successful Facebook marketing campaignThe social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategyExplains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-inShows how to execute your strategy while incorporating all of Facebook's relevant featuresAddresses Facebook's pay-per-click platform, Facebook Connect, and morePacked with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

开发、实施和衡量成功的Facebook营销活动社交网站Facebook在全球拥有超过3亿用户。它能够针对那些提供了自己和兴趣真实数据的用户，使Facebook成为营销人员的理想平台，各地的营销人员都认识到Facebook的重要性，并渴望成功挖掘Facebook的潜力。这本书向你展示了如何快速跟上今天的Facebook大会和人口统计，然后了解您必须从头到尾考虑的各种战略和实施问题。指导您在Facebook上打造一个成功的形象，并指导您完成制定整体营销战略的每一步解释制定现实目标、定义指标、编制报告的每一步，收购corporate buy in将展示如何执行您的战略，同时整合Facebook的所有相关功能，包括Facebook的按点击付费平台、Facebook Connect，以及其他任何地方都没有记录的技巧和战术，这本书作为最终的一步一步指南，发展一个成功的Facebook营销活动。