Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

曾四次获得《纽约时报》畅销书奖的作者加里·维内丘克（Gary Vaynerchuk）从数十位影响者和企业家的经历中提供了新的教训和灵感，他们拒绝走可预测的企业道路，转而通过建立繁荣的企业和非凡的个人品牌来追求自己的梦想。
在2009年的国际畅销书《粉碎它》中，加里坚持认为，在粉碎它的过程中，一个充满活力的个人品牌对创业成功至关重要！，加里解释了为什么这一点在今天更为正确，他对什么已经改变，什么原则仍然是永恒的提出了自己独特的观点。他还分享了其他企业家的故事，这些企业家通过遵循Crush-It原则变得更加富有，不仅仅是在经济上比他们想象的要富有。他们成功的秘诀（和加里的）与他们对社交媒体平台的理解有关，他们愿意尽一切努力使这些工具发挥最大的潜力。这就是压碎它的原因！教读者怎么做。
在这本生动、实用、鼓舞人心的书中，加里剖析了当前每一个主要的社交媒体平台，让任何人，从水管工到专业溜冰者，都能确切地知道如何在每个平台上放大自己的个人品牌。他为如何成为Twitter、Facebook、YouTube、Instagram、Pinterest和Snapchat等老平台上的最大人物提供了理论和战术建议；Spotify、Soundcloud、iHeartRadio和iTunes等播客平台；以及其他新兴平台，如music.ly。对于那些有更多经验的人，粉碎它！阐明了一些鲜为人知的细微差别，并提供了创新的提示和巧妙的调整，经证明可以增强更常见的、经过验证的真实策略。
压碎它！这本书是一本最先进的指南，可以帮助你建立自己的职业和经济成功之路，但它不是关于致富的。这是按照自己的方式生活的蓝图。