A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership* Addresses B2B issues as well as B2C - this area is often neglected* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

越来越多的信息提供者现在都是在线的，因此能够制作出适合在线读者群的拷贝就变得越来越重要。在这篇文章的基本原则，文案涵盖，以及更具体的指导，写作网上来源。强调了在线和离线写作的区别，以使读者能够区分两者，从而为最终来源撰写最佳形式的副本。不同的在线内容来源需要不同的方法，因此作者采取结构化的方法，依次使用这些渠道，例如，为网站写作、为电子邮件、电子杂志和时事通讯写作、为搜索引擎写作和为在线广告写作。通过单独探讨每个主题，提供了具体的指导，使读者能够适当地配备为手头的任务编写最合适副本所需的工具。*帮助其读者为在线读者编写、编辑和发布更有效的内容*解决B2B问题以及B2C-这一领域经常被忽视*以清晰的结构风格设置，使读者能够扫描材料，从而使内容易于访问