The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area. . Aids understanding of how marketing practice specifically relates to the business of hospitality and tourism.. Provides a clear overview of the underlying theories of communication to help develop skills and contribute to effective marketing.. Uses detailed and extensive international case studies, to illustrate the theories and show good practice.

现代旅游业和酒店业迅速变化的背景，以满足日益苛刻的消费者的需求，再加上市场营销和媒体环境的碎片化，使得传播策略越来越受到重视。营销传播策略如何满足现代消费者不断变化和富有挑战性的需求，并保持公司的竞争优势？旅游和酒店营销传播：概念，战略和案例讨论了这一重要的纪律，特别是旅游业和酒店业。利用当代案例研究，如南非旅游业，Travelocity和维珍火车，它解释和批判的实践和理论，在这个行业。结合关键的理论概述和技术和技能的实践指南，它说明了沟通在提供和代表酒店和旅游服务方面的作用，同时培养理解所需的实践技能，在管理背景下解释和实施沟通策略。这篇系统而连贯的文章对于酒店管理专业的学生来说是必不可少的阅读材料，对于这个不断增长的领域的营销从业者来说也是一个非常宝贵的资源。有助于理解营销实践与酒店和旅游业的具体关系。。提供了一个清晰的概述基本理论的沟通，以帮助发展技能，并有助于有效的营销。。使用详细和广泛的国际案例研究，以说明理论和良好的实践。