Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns.To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same.Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing.

投资全凭常识。拥有一个多元化的股票投资组合并长期持有是一个赢家的游戏。试图击败股市在理论上是一个零和博弈（对于每一个赢家来说，一定有一个输家），但在扣除了大量投资成本后，就变成了输家博弈。常识告诉我们，历史也证明，最简单、最有效的投资策略是以极低的成本收购并持有美国所有的上市公司。拥有这一市场投资组合的经典指数基金是唯一能保证你获得公平股票市场回报的投资。要学会如何让指数投资为你服务，没有比传奇的共同基金业老手约翰C。博格尔。在他漫长的职业生涯中，博格尔是先锋集团的创始人，也是世界上第一只指数共同基金的创造者，他主要依靠指数投资来帮助先锋的客户积累大量财富。现在，有了《常识投资》这本小书，他也想帮你做同样的事。这本书充满了深入的见解和实用的建议，将向你展示如何将这一行之有效的投资策略融入你的投资组合。这也会改变你对投资的想法。