Top 10 Global Consumer Trends Every year, Euromonitor International identifies emerging and fast-moving consumer-driven trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values and priorities and demonstrate how consumer behaviour is shifting and causing disruption for businesses globally.

In this white paper, we will select one of our top global consumer trends for 2021 and examine how that trend is manifesting itself in different consumer goods markets around the world. Using Euromonitor’s global e-commerce tracking tool, Via, we will measure the activation of each consumer trend by counting the number of stock keeping units (skus) sold online with product attributes corresponding to that trend. We will also track how sku counts for different attributes change over time to gauge if a consumer trend is growing or declining. Using this combination of our Global Consumer Trends analysis at the strategic level and our e-commerce assortment tracking at the tactical level, we will show how companies can utilise this information to improve their online product presence and performance.

Consumer behaviour in 2021 The Coronavirus (covid-19) pandemic upended lives and businesses globally. Fear, restricted movement and economic turmoil have shaken and tested consumers who are taking stock and re-evaluating what is important to them and how they live. As a result, priorities and behaviours that were emerging pre-covid are accelerating and new habits and routines are surfacing, many of which are here to stay. Businesses everywhere must understand and adapt to these shifts in the ways consumers live, shop, work and play in order to stay relevant and succeed moving forward.