Social media strategist Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success. The book starts by reviewing your objectives for using LinkedIn as well as how your brand will be perceived online. What follows is a function-by-function review of how to maximize all that LinkedIn has to offer for those that truly wish to utilize the professional networking platform to promote their business, network with their peers, find a job, or simply tap themselves into the premiere network for business professionals. While appropriate for both beginners to LinkedIn as well as those who want to get to the next level of expertise, one thing is for certain: After reading this book, you will have no doubt as to what you can be doing on LinkedIn to help you reach your goals and achieve success.

社交媒体策略师Neal Schaffer的《风车网络：理解、利用和最大化LinkedIn》是关于通过LinkedIn最大化专业和个人网络潜力的最全面的书。它超越了“商业”类型，扩展到社交媒体营销、品牌推广和当今职业管理的关键关注领域。它阐明了LinkedIn的功能，以及如何“插入风车网络”，以最大限度地扩大我们的存在，并利用潜力将我们的网络扩展到数千个全球连接。Schaffer对社交媒体和网络的所有阶段都提供了独特的视角，为制定目标和创建品牌提供了直接途径。这本书对风车网络和LinkedIn的关注非常广泛：创建业务、获取主题专业知识、找到工作、拓展网络、学习在线社交网络礼仪以及建立品牌形象。这本书产生了战略、目标和成功。本书首先回顾了你使用LinkedIn的目标，以及你的品牌在网上的形象。下面是一个逐功能的回顾，介绍了如何最大限度地利用LinkedIn为那些真正希望利用专业网络平台来推广业务、与同行建立网络关系、找到工作或直接进入商业专业人士首选网络的人提供的一切。虽然对于LinkedIn的初学者以及那些想要获得下一层次专业知识的人来说都是合适的，但有一点是肯定的：读完这本书后，你将毫无疑问地知道你可以在LinkedIn上做些什么来帮助你达到目标并取得成功。