Our respondents are clear: tech marketing is brave. And it’s getting braver. OK, let’s face it: tech marketing is rarely a matter of life and death. Nobody’s running into a burning building to save next quarter’s MQLs. But there are different kinds of brave. Like stepping away from the pack and spending your budget on something different, or taking a bold creative approach. That does take a certain kind of courage – after all, nobody got fired for producing more of the same. So we shouldn’t be surprised that 74% of respondents say tech marketing is brave when it goes to market. There is a surprise here, though. The bigger the company, the greater the appetite for doing things differently. If you thought enterprises prevented their marketers from taking risks, think again.