We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

我们正处于一场革命之中。技术的巨大飞跃使组织能够实时观察和测量人们的行为，以惊人的速度进行内部沟通，并不断创新。这些新的软件驱动技术正在改变公司与客户、员工和其他利益相关者互动的方式。
这不仅仅是技术问题。这一转变需要对我们组织和管理工作的方式进行彻底反思。而且，随着软件越来越融入到每种产品和服务中，实现这一重大转变正迅速成为各类企业面临的关键运营挑战。我们需要一种管理模式，这种模式不仅要考虑到持续的变化，而且要真正包含这种变化。然而，事实是，大多数组织继续依赖过时的工业时代运营模式。他们以一贯的方式组织团队，管理员工，发展组织文化。