In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

近年来，开发价值主张已成为企业的首要考虑。价值主张是对公司能够向潜在客户和客户群体提供的业务收益、成本和价值的分析和量化审查。创建和交付您的价值主张为商业领袖提供指导，以证明为什么拥有强大的价值主张对公司如此重要。这一实用的新标题向读者展示了如何通过利用客户和客户的经验，构建、交付和利用价值主张，为企业创造有利可图的增长。以全球案例研究和示例为特色，创建和交付您的价值主张是所有高级从业者理解和制定以价值为中心战略的重要指南。