Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work, sites that don't - and all the reasons why - this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features: In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism. A step-by-step guide through the site evaluation process using a unique site evaluation worksheet. Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score. Practical tips for specific concepts and varying market conditions - such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market. Strategies for site selection in competitive markets where the best locations are in short supply.

该网站手册由一位拥有20年商业网站评估经验的专家编写，是一本实用的书籍，采用逻辑和面向过程的方法进行网站评估。这本书围绕着几十个现实生活中的成功网站和失败网站的例子——以及所有的原因——探讨了网站功能和其他因素之间的动态关系，这些因素最终将决定任何餐厅或零售店的成功。网站手册功能：深入讨论影响网站评估的主要领域，包括客户来源、使用模式、人口统计报告、日部件、链接、插入功能、物理环境、形象、贸易区、增长战略、竞争和同类相食。使用独特的现场评估工作表，逐步指导现场评估过程。测量和加权每个站点功能的相对重要性并计算最终站点分数的策略。针对特定概念和不同市场条件的实用技巧-例如在新市场中开设第一个目的地、添加第二家店铺或在饱和市场中回填。竞争市场中的选址策略，其中最佳位置供应不足。