As an acknowledged guru in the field of creativity and innovation, Arthur VanGundy has inspired businesses in a variety of industries to generate more original, cutting-edge ideas. Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas–i.e., asking the right questions that define the challenges facing any organization. Readers will discover:* how to write positioning and rationale statements for each challenge* how to link together multiple objectives in priority frameworks* the top 10 techniques for generating creative ideas* tips for designing and running brainstorming retreats* advice on how to select the best ideas from the many that have been generatedWhen it comes to true innovation, it’s not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.

作为创意和创新领域公认的大师，亚瑟·万根迪（Arthur VanGundy）激发了各行各业的企业产生更多原创、前沿的想法。“走向创新”是一个详细的指南，可以帮助您在制定创造性和有用的想法时迈出关键的第一步，即提出正确的问题，定义任何组织所面临的挑战。读者将发现：*如何为每项挑战撰写定位和基本原理陈述*如何在优先框架中将多个目标联系起来*产生创意的十大技巧*设计和举办头脑风暴静修的技巧*关于如何从产生的众多创意中选择最佳创意的建议说到真正的创新，它不是制定伟大的想法，而是提出最终会产生结果的正确问题。“走向创新”提供了帮助每家公司挖掘其最具启发性思维的工具。