DV-全球洞察报告2021（英）

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DV-全球洞察报告2021（英）

# 洞察大小：4.34M | 页数：33 | 上架时间：2021-09-01 | 语言：英文

DV-全球洞察报告2021（英）.pdf

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DV-全球洞察报告2021（英）.pdf

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类型: 专题

上传者: ghq.sjz

撰写机构: DV

出版日期: 2021-09-01

摘要：

This year, many of the post-bid quality metrics we measure and benchmark (fraud, viewability and brand safety) are directionally positive –showing improvements in violation rates and demonstrating the impact verification has had on cleaning up the supply chain and the power of programmatic pre-bid avoidance. As programmatic continues to become the dominant buying modality, global advertisers increasingly are activating DV’s pre-bid controls to benefit from protection before ads are purchased and to circumvent post-bid blocks or incidents

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