#131 The Case of the Two-Cent Candy Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine—from retailers to bankers to plumbing-supply-house owners—have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact. Well, the Two-Cent Candy Phenomenon has struck again—with oomph and in the most unlikely of places.

#131关于二分钱糖果的问题，几年前，我写了一篇关于帕洛阿尔托郊区一家零售店的文章，这家店很不错，收银台上有一盒二分钱糖果。后来我想起了那个两分钱糖果的“小小”告别手势，它象征着那个家商店的一切优秀。从零售商到银行家，再到管道供应房屋业主，几十位参加过我的研讨会的人都来提醒我，有时是15年或20年后，“两分钱糖果故事”，并告诉我它对他们如何做生意产生了巨大的影响，无论是隐喻还是事实。嗯，两分钱糖果的现象再次出现在最不可能出现的地方。