Intelligent strategies for starting and growing a small business with minimal personal financial risk
A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

以最小的个人财务风险启动和发展小型企业的智能策略
近年来最成功的创业者之一《不情愿的创业者：将梦想转化为利润》为创业者提供了一份全面的指南，该指南解决了许多人对创业的恐惧和误解，在制定商业计划之前，引导潜在业主完成他们需要做出的必要决策。
这本书根据作者迈克尔·马斯特森（Michael Masterson）自己的成功实践，提出了坚实可靠的战略，并揭穿了企业家对其业务的一些常见幻觉，对于任何希望避免威胁新兴公司的陷阱的人来说，这本书都是至关重要的资源。