Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hop ing to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion that the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In "6 Secrets to Startup Success", readers will learn how to: convert their passion into economic value with a moneymaking business model; improve their readiness to launch and lead a new venture; manage funding and cash flows; chart a path to breakeven and beyond; avoid the pitfalls that often accompany unfettered passion; and, build the stamina needed to persevere over time. Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, "6 Secrets to Startup Success" will help entrepreneurs everywhere turn their dreams into reality.

每年有600多万美国人开始创业。这意味着每分钟有11家创业公司由充满激情的梦想者发起，他们希望将自己的生活变得更好。但是，在飞涨的欲望水平和企业家的实际成就之间存在着巨大的差距。严酷的现实是，大多数新业务在推出后几年内就失败了。为什么只有那么少的初创公司能成功？成功者的区别是什么？企业家、顾问和投资者约翰·布拉德贝里（John Bradberry）开始寻找答案，并得出了一个令人惊讶的结论：驱动和激励如此多创始人的激情也是导致他们中许多人误入歧途的原因。这本开创性的书充满了令人信服的成功和失败的现实故事，揭示了企业家必须遵循的关键原则，以确保他们的大创意走上正确的轨道。在“创业成功的六大秘诀”中，读者将学习如何：通过赚钱的商业模式将激情转化为经济价值；提高启动和领导新企业的准备；管理资金和现金流；规划一条收支平衡的道路；避免经常伴随着不受约束的激情的陷阱；并且，培养长期坚持所需的耐力。“创业成功的六大秘诀”将有助于各地的创业者将梦想变成现实，其中包括评估创业企业的优势和劣势等不可或缺的工具。