If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.
Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to :
- price and market your services
- avoid traps and find alternative approaches
- keep ahead of your clients
- create a special "consultant's survival kit"
- trade improvement for perfection
- negotiate in difficult situations
- measure your effectiveness

- be yourself

如果你是一名咨询师，请使用咨询师，或者想成为咨询师，本书将向你展示如何成功。温伯格向你展示了如何成为一名更有效的顾问。他揭示了真正有效的具体技术和策略。
通过使用生动难忘的规则、法则和原则——如覆盆子酱法则、薯片法则和农场经验教训——作者向您展示了如何：
-价格和市场您的服务
-避免陷阱，寻找替代方法
-领先于你的客户
-创建一个特殊的“顾问生存工具包”
-贸易的完善
-在困难的情况下谈判
-衡量你的效率
-做你自己