To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In "Effectuation", Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities. Using empirical and theoretical work done in collaboration with Herbert A. Simon, the author employs methods from cognitive science and behavioral economics to develop the notion of entrepreneurial expertise and effectuation. Supportive empirical evidence is provided by the author's study of 27 entrepreneurs as well as other independent studies.The book then traces the consequences of effectuation for business management, economics and social philosophy.

实现就是从事一种特定类型的创业活动。在未来确实不可知或人类能动性最为重要的情况下，它具有特殊的重要性。在“有效性”一书中，Saras Sarasvathy探索了非预测控制的理论和技术，以创造新的公司、市场和经济机会。使用与Herbert A.合作完成的经验和理论工作。西蒙，作者运用认知科学和行为经济学的方法来发展创业专业知识和有效性的概念。作者对27位企业家的研究以及其他独立研究提供了支持性的实证证据。本书随后追溯了影响企业管理、经济学和社会哲学的后果。