This book is probably the best general small business text available at present. Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student.

这本书可能是目前最好的一般小企业文本。英国普利茅斯商学院战略管理学讲师Jonathan Lean博士想在这个充满活力和令人兴奋的学科的前沿？本文介绍了最新的研究、当前的思维和实践，展望了未来的趋势，并涵盖了电子商务、领导力和风险投资等热门话题。这本非常成功的书为本科生和研究生提供了创业、企业和小企业的全面介绍。