The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

编辑们以跨学科和互动的方式将叙事和创新这两个术语结合在一起。叙事无处不在，有可能预示未来政治、经济和市场的变化。作为组织中的“压力源”和稳定器，共识叙述中的叙述和变化表明需要战略变革或组织停滞，并可作为战略管理中早期认识的来源。然而，在管理中使用叙事，使得有必要采用新的视角。本书通过引入符号学、语言学、叙事学等工具，为企业管理、战略管理和创业提供了一个复调论坛，以发展一种解释方法。因此，本汇编全面概述了主流之外的科学和工业观点。