In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'. Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized'. The second part demonstrates the empirical reach of the `McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization' to the worlds of `new means of consumption' and the postmodern perspectives that best illuminate them.

在这本重要的新书中，畅销书《社会的麦当劳化》的作者探讨了二十世纪最后十年最具创新性和想象力的社会学论题之一——“麦当劳化”。第一部分集中讨论卡尔·曼海姆的合理化理论。作者还评估了一般社会学，特别是社会学理论“麦当劳化”的程度。第二部分通过对工作、信贷和全球化的讨论，展示了“麦当劳化”过程的经验影响。第三部分超越了“麦当劳化”，进入了“新消费方式”的世界，以及最能说明这一点的后现代视角。